October 2011
2 posts
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BETO, WYCLEF JEAN AND ZUMBA ® FITNESS TURN...
After months of behind the scenes preparation, blood, sweat and tears, the Zumba® tour bus rolled into town for the UKs first Fitness Concert – a completely sold out event featuring an hour’s Zumba® class led by Zumba® creator Beto Perez, world music and a live performance by Grammy-winner Wyclef Jean.
An appearance on ITV’s flagship breakfast news programme Daybreak, as well as numerous other...
September 2011
1 post
2 tags
August 2011
6 posts
3 tags
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The death of AVE in the PR industry is to be...
The recent news that more agencies are ditching AVE in favour of cost per thousand people reached (CPT) and other metrics is to be applauded.
Evaluation fit for digital
The great thing about CPT is that it acknowledges the established importance of digital; getting coverage on a specialist website might not be worth a lot as an advert but if it results in reaching lots of the right people few...
4 tags
Beige at TechCrunch Europe’s #CrunchUp
Here at Beige, those of us who used to work on the left coast of the US miss our daily dose of Silicon Valley entrepreneurial, boot-strapped spirit and enthusiasm. So we are thrilled that TechCrunch has an outpost here in London and that they decided, yesterday evening, to hold the first London CrunchUp meet-up since 2008. Long overdue, guys!
With amazing sunny weather on the terrace of the South...
3 tags
Tri-hard: Beige PR and the Virgin Active London...
One year ago, Virgin Active Health Clubs announced that the world’s biggest triathlon – IMG’s London Triathlon was to turn from blue to red and become the Virgin Active London Triathlon.
Since January 2011 Beige commenced the mammoth task of securing participants for an event that involved, at the very least, a 400m swim in the River Thames, a 10km cycle and a 2.5km run – and that was just...
2 tags
July 2011
7 posts
5 tags
July PR quiz of the month
Earlier this week some of us at Beige got together for PR quiz of the month.
We had a great time and thought we’d share to questions so you. Do let us know how you get on.
And we’d love to see your Owling/Planking/Beyonce pictures too.
Team quiz July ROUND 1 - NEWS AND PR
1. What was the UK circulation of the last ever issue of the NOTW thought to be?
2. Which brand was...
6 tags
L.A. Noire: The convergence of film and video game...
When you think L.A. Noire, do you think video game, film, or a bit of both? There’s certainly been a fair amount of talk in the past few years about how AAA titles are increasingly emulating films in their immersive design, compelling storylines and, increasingly, marketing and PR.
The ‘film vs. game’ topic is one that we at Beige have been following for a while so when we found out via Urban...
8 tags
Beige celebrates inaugural thereel.net short film...
Originally posted Tuesday 19 July 2011
The Reel.net has always been a great supporter of the Virgin Media Shorts competition, so when the website announced it would be hosting an exciting new event, we jumped at the chance to attend and not only because of the promise to buy our first drink.
The evening marked the first of monthly events which look to screen some of the snazziest short films...
3 tags
Inside the mind of Dexter Void
Originally posted Thursday 30 June 2011
What better way to celebrate getting half way through the year than by taking a look inside the mind of one our favourite staff members?
Dexter Void, Thom Rice to us, is the creator of fanzine, Dextor Void; a brutal and beautiful low-fi visual trip through whatever the hell he feels like.
When not creating this annual slice of crazy, Thom regularly kicks...
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The Only Way is TiVo
Originally posted Monday 4 April 2011
“Not only was that the best launch party I’ve ever been to but it was also one of the best nights out I’ve ever had!”
It may be just one journalist’s quote, but also typical of the general feedback we received on the launch of Virgin Media’s new TiVo service.
On a night that celebrated the UK’s highly personal and idiosyncratic TV tastes, it seemed fitting...
6 tags
Think Quarterly: Three of the best
Originally posted Sunday 3 April 2011.
This week Beige London, we’ve been enjoying Google’s Think Quarterly Data Issue.
Think Quarterly is a limited-edition print publication for Google’s business network and in a freely available online to everyone.
We love it.
Here are three favourite articles…
3. Free Your Pockets: Feature on Near Field Communication (NFC) technology coming to mobile...
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Shooting from the hip: Getting creative with...
Orginally posted Friday 28 January 2011.
With the arrival of the iPhone4, the way was clear for great things – at last, Apple had served up a spectacular camera with their phones.
And then came the revolutionary, award-winning Hipstamatic app, which takes your photos and turns them into old-fashioned camera snaps of the sort your parents took in 1978. Completely beautiful and now wildly...
